The Jacob Leinenkugel Brewing Co. released Leinenkugel’s 1888 Bock, which is based on the Leinenkugel family’s original bock recipe, and was brewed using a 20- to 25-day cold lagering process that gives it a smooth toasted malt flavor. The product contains 5.1 percent alcohol by volume and is sold in six-, 12- and 24-packs and on draft. The six-pack retails for $6.49 to $7.99, and will be available until March.
CytoSport Inc. unveiled Muscle Milk Light with 160 calories vs. the original 270 calories. Muscle Milk Light is available in Chocolate, Vanilla Crème and Strawberries ’n Crème flavors. The product is packaged in a 14-ounce bottle with a screw-top. Muscle Milk Light has a complete daily dose of “healthy fats,” protein and carbohydrates in one bottle, the company says. Each bottle is priced at $3.79.
Ly Brothers Corp. Inc. introduced Vitamin + Fiber Water, a functional beverage that provides more than 7 grams of fiber in each bottle. The drink also contains vitamins C, B, A and has no preservatives or additives. The 20-ounce bottle is available in Guava Groove, OrangeUHappy, Mellow Mango, Pomehydrate, Lychee Luv and Peach Ecstasy flavors. Each bottle is priced at $1.99.
Soma Beverage Co. introduced Metroelectro Micronutrient Water, a bottled water that combines antioxidants, electrolytes and zinc without sweeteners or calories. The beverage is packaged in a 20-ounce bottle and retails for $1.29 to $1.59. Metroelectro is the company’s first brand extension since Mintwater released in 2004.
Anheuser-Busch Inc. launched Budweiser American Ale in September. The beer is brewed with caramel malted barley and dry-hopped with Cascade hops from the Pacific Northwest. The beer is amber colored and offers a sweet malt character with a noticeable citrus aroma, the company says. American Ale is available on draft, in 12-ounce bottles in six-packs and 22-ounce single-serve bottles. A six-pack retails for $9.
Honest Tea added Honest Ade Superfruit Punch with Yumberry and Goji Berry. Honest Ade Superfruit Punch combines antioxidant-rich berries with organic strawberry and pear juice, the company says. The beverage is low in sugar and also is USDA certified organic. The product is available in 16.9-ounce PET bottles that retail for $1.59. Honest Ade Superfruit Punch with Yumberry and Goji Berry comes as an addition to Honest Ade Pomegranate Blue, Cranberry Lemonade, Orange Mango with Mangosteen and Limeade flavors.
Global Beverage Innovations developed Anti-Ageing Water, a cosmeceutical water that contains VitRx dimethylaminoethanol (DMAE), 100-mg. of calcium and 220-mg. of magnesium. The beverage has a clear appearance and is neutral tasting and non-carbonated, the company says. The product is packaged in a 16.9-ounce bottle, and is said to improve blood circulation, fight constipation and promote natural weight loss, the company says. A bottle retails for $1.98.
9th Street Beverage, a non-alcohol subsidiary of Anheuser-Busch, began distributing Borba Skin Balance Aqua-less Crystallines and Borba Skin Balance Water, in packets and bottles, respectively. The packets are added to to a 16-ounce bottle of water for two servings, the company says. The packets and bottles offer antioxidants, vitamins and botanicals for skin-care benefits, such as clear complexion, smoother skin and help for dry, dehydrated skin. Borba Skin Balance Aqua-less Crystallines are available in four varieties: Clarifying, designed to help oily skin and pore cleansing; Age Defying, to help the appearance of aging skin, fine lines and wrinkles; Firming, to promote skin’s natural smoothness; and Replenishing, to diminish skin’s dryness and sensitivity. Borba retails for $2.99 a bottle and $28 for box of 14 packets.
Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.
Check back throughout the month for additional content.