BYB Brands reformulated its Tum-E Yummies juice drink to have a lower calorie count. A 300-ml. bottle now contains 50 calories. The product also offers the recommended daily allowance of vitamin C. Tum-E Yummies is available in Very Berry Blue, Orange-arific, Fruitabulous Punch, Greentastic Apple and a new flavor Sour-sational Raspberry.
Multi Vitamin Energy Corp. launched New York Home Style Iced Tea, a natural tea line. The line includes Mango, Pomegranate Blueberry Acai, Pineapple, and Aloe Vera with Noni flavors in addition to Low Calorie Green Tea and three no-calorie varieties, Diet Lemon, Diet Pineapple and Diet Peach.
BSN released N.O.-Xplode Igniter Shot in Blue Raz flavor. The 4-ounce shot is formulated with key ingredients to promote elevated physical and mental energy, increased blood flow and oxygen delivery to muscle tissue and mental focus, the company says. The Igniter Shot is recommended for training and energy, it says.
Sweet Leaf Tea released three new flavors of tea: Lemon, Citrus Green and Diet Citrus Green. Lemon Iced Tea is a combination of black tea infused with the taste of a freshly squeezed lemon, the company says. Citrus Green Tea offers a blend of premium green tea and citrus flavors of orange, lemon and lime, and Diet Citrus Green Tea has the same taste without the calories.
PepsiCo added Amp Energy Juice to its lineup of Amp Energy drinks. Available in Orange and Mixed Berry varieties, Amp Energy Juice is 100 percent juice infused with taurine, ginseng and guarana as well as providing an excellent source of B and C vitamins, the company says.
Zymes LLC developed and launched OmegaChill, an omega-3 fatty acid (fish oil EPA/DHA) enhanced beverage in select retail outlets in New York City and South Florida. A 16-ounce bottle contains 50 mg. of omega-3 fatty acids, incorporates the natural sweetener stevia and contains no calories. OmegaChill is available in two flavors: Lemon-Lime and Clearberry.
Big Easy Blends introduced Cordina mar-GO-rita, a lime Margarita packaged in a 12.7-ounce stand-up flexible pouch. Cordina mar-GO-rita does not use artificial flavors or color additives. In addition, Cordina is made with agave wine, which is fermented, and is 8 percent alcohol by volume.
Brown-Forman Corp. expanded its el Jimador Tequila line with el Jimador New Mix, a tequila cocktail in a can. The cocktail launches this month in California, and rolls out nationwide in the spring. Made with el Jimador Tequila, New Mix is available in three cocktails: Margarita, Spicy Mango Margarita and Paloma.
Go Fast Sports and Beverage Co. launched Go Fast Coconut Energy Drink, a product featuring coconut water and stevia, a zero-calorie sweetener. Coconut water contains electrolytes, calcium, potassium and magnesium, the company says.
Glaceau, a division of The Coca-Cola Co., released its Vitaminwater Zero range. The line is sweetened with Truvia, a stevia leaf extract, and includes the brand’s signature range of vitamins and nutrients. The brand debuted on Fox’s “American Idol” television show last week, replacing the Coca-Cola glasses in front of the judges. The show’s newest judge, television personality Ellen Degeneres, also will appear in national advertising for the brand.
In the June 2020 issue of Beverage Industry the publication highlights how the pandemic has fast-tracked the digital alcohol delivery market. Also featured in this issue is the annual Top 100 Beverage Companies Report, a look at the U.S. tea market, the latest flavor trends driving formulations and much more.