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Home » Topics » Featured Stories

Featured Stories
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Private label shows split results in different categories, channels

jessica Jacobsen
Jessica Jacobsen
December 11, 2012

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  


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The Best Beverage Packages of 2012

Winning brands showcase functionality and style
Stephanie Cernivec
December 11, 2012

“Innovation” is a word used often across numerous markets, but what does it mean in the beverage industry? 


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Bolthouse Farms works to inspire the “Fresh Revolution”

Bolthouse Farms continues to innovate since joining Campbell Soup Co.
jessica Jacobsen
Jessica Jacobsen
November 12, 2012

“Fresh” can be a relative term to people as they describe what it means to them. 


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Bolthouse Farms invests in super-premium quality

jessica Jacobsen
Jessica Jacobsen
November 11, 2012

 Although Bolthouse Farms, Bakersfield, Calif., has been producing carrots since 1915, it first entered the beverage marketplace in 2003.  


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Up Close With: Brain-Twist Inc.

Brain-Twist Inc. uses strategy to capture consumers
Stephanie Cernivec
November 11, 2012

 According to New York-based market research firm Nielsen, alcohol drinks packaged in a pouch — many of which are marketed as frozen cocktails — approached $200 million in annual sales in measured channels through Aug. 18, 2012.  


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Dairy alternatives grow, make their mark

2012 dairy beverage sales and trends
Jennifer Storelli
November 11, 2012

 Dairy alternative drinks are becoming so mainstream that they might soon deserve their own name, says David Sprinkle, research director and publisher of Packaged Facts, Rockville, Md.  


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Contract manufacturing, packaging work with new beverage formats

jessica Jacobsen
Jessica Jacobsen
November 11, 2012

Function has added a new dynamic to the beverage landscape, which has allowed beverage-makers to explore new ingredients, package sizes and innovative products. 


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2012 Executive of the Year Muhtar Kent

Coca-Cola CEO embraces collective vision
jessica Jacobsen
Jessica Jacobsen
October 12, 2012

 

When describing many of the former leaders of The Coca-Cola Co., for Muhtar Kent, chairman and chief executive officer of the Atlanta-based company, the words that come to mind are “constructively discontent.”


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Targeting demographics in beverage marketing

Identifying preferences of the most influential groups in the nation
Stephanie Cernivec
October 12, 2012

The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture. 


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Bottled water makes a splash

Unique ingredients can help category grow, experts say
Jennifer Storelli
October 12, 2012

In these times when budgets are tight, many consumers are finding that private label bottled waters quench their thirst just as well as branded waters. 


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