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Whether it’s to enhance flavor profiles, reduce calories or to mask the off-notes of added vitamins and minerals, beverage manufacturers continue to turn to sweeteners to help produce products that appeal to consumers’ taste preferences. 

 These days, people often are asked to do more with less.  

Growing up, Paddy Spence, chief executive officer of Zevia, loved carbonated soft drinks (CSDs). 

When it comes to tea, the more “colorful” the better. 

With its four-county territory in southeastern Wisconsin incorporating special event venues such as sports arenas, concert venues and festival grounds, Beer Capitol Distributing Co. Inc., Sussex, Wis., offers enhanced service to these accounts during busy time periods, explains Aldo Madrigrano, chief executive officer of the company. 

The International Society of Beverage Technologists (ISBT), Dallas, hosted its annual BevTech meeting from April 30 to May 2 in San Diego. 

When the founder of Bacardi, Don Facundo Bacardí Massó, purchased the company’s first distillery in Cuba, he found a colony of fruit bats hanging from the rafters. 

Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 

A person’s taste preferences might be affected by the region in which he or she lives, according to a 2009 University of Nottingham study.