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With so many craft beers available in the market, it can be hard for a consumer to choose one.

With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.

Between 2010 and 2012, the mass merchandisers channel declined nearly 3 percent, according to data from Euromonitor International, Chicago.

When Tyler Gage, co-founder and co-chief executive officer of Runa LLC, left California for South America, he was not planning to build a beverage company.

Before finalizing new beverage product concepts, beverage-makers need to consider the capabilities of the contract manufacturers and packagers (co-packers) with which they work, according to experts.

As consumers search for that healthy, quenching beverage, non-dairy drinks seem poised to fulfill that need state, experts note.

Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.

Whether it’s because of its weight management capabilities or its preventative links, fiber is putting its stamp on the American diet.

Approximately two out of three “health and eco” consumers identify selection of healthy and organic products or produce as the most important factor when deciding where to shop regularly, according to the August 2013 “Market Lifestyle of Health and Sustainability (LOHAS) MamboTrack Health & Natural Shopper Research & Beverage Market Industry Insight” report.

More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).