Back in the late ‘50s and ‘60s, talking beer stein characters Schultz and Dooley promoted the mellow taste and naturalness of Utica Club lager in TV commercials. At the time, the brand was a strong regional competitor produced in Utica, N.Y., by West End Brewing Co., which is known today as F.X. Matt Brewing Co.
The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.
Growing up from its former TummyTickler and BellyWashers kids juice brands, In Zone Brands Inc., Atlanta, combined the sibling brands into one and rebranded them under the universal brand name good2grow. The result is a better-for-you juice brand that incorporates lessons learned from the company’s more than 12 years of experience in the market.
Upon entering the century-old F.X. Matt Brewing Co. offices in Utica, N.Y., visitors are greeted with Victorian-era furnishings, including an old bank teller counter with a slanted bottom to accommodate women’s hoop skirts. Historic furnishings like this continue throughout the 400,000-square-foot campus. However, despite its historical appearance, the facility offers many modern touches.
Flash back to elementary school when science teachers emphasized that while white was the presence of all colors because it reflects light, black is the absence of color because it absorbs light.
With thousands of articles about genetically modified organisms, or GMOs, hitting the wire last year, consumers quickly learned the meaning of the acronym.