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Home » Topics » Featured Stories

Featured Stories
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Convenience stores overcome weather and channel competition

Beverages sales outpace overall convenience store growth
jessica Jacobsen
Jessica Jacobsen
September 11, 2014

Despite the number of hurdles that it has faced within the past year, the convenience store channel still is holding steady, experts note.


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Devotion Vodka’s new gluten-free Tiki Tea exceeds sales expectations

New Tiki Tea vodka variations expected by February
Jennifer Storelli
September 11, 2014

Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene.


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Single-cup coffee, iced coffees show growth

Other coffee segments losing share from single-cup coffee
Stephanie Cernivec
September 11, 2014

High commodity pricing can be a major issue for the beverage industry. However, when premium-priced products are in demand, this challenge becomes less troublesome.


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KeVita builds the next generation of health and wellness beverages

KeVita reveals a new brand extension coming this fall
Stephanie Cernivec
August 11, 2014

Within the beverage industry, one trend exists that generally spans every category: health and wellness.


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Smart Snacks in School nutrition standards take effect

Some high schools fear new standards could cause revenue losses
Stephanie Cernivec
August 11, 2014

Last month, the U.S. Department of Agriculture (USDA) initiated its new Smart Snacks in School nutrition standards, which affect the sale of foods and beverages that are not part of federally supported meals programs.


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Golazo focuses on flavor and functional ingredients

Energy and sports drink company capitalizes on soccer ties
jessica Jacobsen
Jessica Jacobsen
August 11, 2014

After the 2014 FIFA World Cup, soccer fans have seen their fair share of golazos — the Spanish and Portuguese word for brilliant goals.


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Energy positioning from other segments impacts energy category

Natural and organic varieties remain niche, but offer growth options
jessica Jacobsen
Jessica Jacobsen
August 11, 2014

As beverage manufacturers get more creative in their product development, more beverages seem to be blurring category lines. One category that has been both aided and challenged by this multi-platform approach is the energy drink category.


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Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
Jennifer Storelli
August 11, 2014

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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PepsiCo Americas Beverages pushes forward with innovations

New beverages, fountain systems designed with customers, consumers in mind
jessica Jacobsen
Jessica Jacobsen
July 11, 2014

Among the iconic, long-standing TV programs that Americans tune in to, one factor can be vital to their longevity: evolution. In “The Simpsons,” Lisa goes from always wanting a pony as a pet to being a vegetarian and a mini-activist, whereas Walter White went from being a desperate chemistry teacher to a drug lord in “Breaking Bad.”


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2014 State of the Industry: Carbonated soft drinks

CSD brands seek alternative sweeteners
July 11, 2014

The current economic climate coupled with governmental and consumer concerns about health and wellness created a tough environment for the carbonated soft drinks (CSDs) market this year, according to analysts.


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