Cannabis Beverages

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Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages is giving rise to a differentiated market.

Upstate Elevator announced the release of its newest innovation: Strawberry Tangerine THC and CBG infused seltzer.

New Product Development for Beverage Manufacturers helps you understand the consumer trends and insights and ingredients that support those trends that are influencing the next generation of successful beverages. 

Entertainment icon Snoop Dogg, in collaboration with Death Row Records and his beverage company Iconic Tonics, announced the expansion of his hemp-infused beverage lines, Do It Fluid and Doggy Spritz, into three influential U.S. markets: New Jersey, Georgia and Tennessee.

Afterdream, a new brand of microdosed, non-alcohol cannabis beverages, unveiled its signature ready-to-drink cans, offering a functional alternative to alcohol, it says. 

Nowadays announced the launch of its latest limited-edition flavor: Lemonade.

Wynk announced the launch of Mandarin Pomelo, a limited-time summer release.

As state-by-state laws often vary, making national expansion and product standardization of THC beverages challenging, brand representatives highlight the efforts being made to reach clearer solutions.

Curaleaf, a leading international provider of consumer cannabis products, announced the launch of Select FormulaX, a new hemp-derived THC energy drink. 

As consumer interest in THC beverages is on the rise, brand representatives discuss how wellness trends are driving growth, as well as the challenges of working within an unregulated market.