The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
As Kermit the Frog once sang, “It’s not easy being green.” Although he was not referring to environmental friendliness, being green is not any easier when Leadership in Energy and Environmental Design (LEED) certification is the goal.
South African wine brand Two Oceans has been repackaged in lightweight 350-gram bottles that are fully recyclable and decorated with biodegradable labels, inks and adhesives.
The Coca-Cola Co., Atlanta, released its eighth system-wide sustainability report that ranks the company at a self-declared B-plus level, according to the disclosure and reporting requirements of the Global Reporting Initiative (GRI). The report’s highlights include the expanded availability of the company’s PlantBottle technology, improved water-use efficiency, carbon footprint reduction progress and philanthropic activities.
Three-quarters of Americans believe many consumer products are over-packaged, according to a survey of lifestyle of health and sustainability (LOHAS) consumers conducted by the Natural Marketing Institute (NMI), Harleysville, Pa. Minimal packaging is most preferred among consumers, followed by recyclable packaging and use of environmentally friendly packaging materials.
Anheuser-Busch InBev (AB InBev), New York, and energy solutions provider GE, Fairfield, Conn., have formed a strategic alliance to develop innovative manufacturing solutions that are designed to drive energy efficiency and water savings in existing and “greenfield” AB InBev facilities across China.
Purchase, N.Y.-based PepsiCo Inc., which grows and uses more than 3 million tons of fruits and vegetables for its juice brands each year, signed a Memorandum of Understanding with the Ministry of Agriculture of the People's Republic of China to promote sustainable agriculture projects and accelerate the development of the Chinese countryside.
Dow Jones Indexes, a leading global index provider, and SAM, the investment boutique focused exclusively on sustainability investing, announced the 2011 results of the Dow Jones Sustainability Indexes (DJSI) annual review.
If your company is like most others, you may be feeling a lot of peer pressure lately to hop on the green bandwagon. After all, green is the new black. On a surface level for consumers, it has become a type of status symbol, and for manufacturers it is occasionally just a half-hearted public relations attempt.