During the first three months of this year, store brands picked up right where they left off in 2022, with double-digit sales increases and greater market share in both dollars and units, according to nationwide data provided exclusively to PLMA by Chicago-based Circana (formerly IRI and NPD).

Private brand sales hit a new record last year, jumping 11.3% to a whopping $228.6 billion in all outlets in the U.S. for the 52 weeks ending Jan. 1, 2023, versus the prior year, according to PLMA.

The beverage market is going through a metamorphosis as brand owners are entering new categories and are turning to contract manufacturers to support these new endeavors.

This year’s State of the Industry report on bottled water showcases how the sparkling water category has continued to shine and how bottled water sales are looking post-pandemic

Photograph Wine has arrived in stores with three varietals: Cabernet Sauvignon, Pinot Noir and Chardonnay. 

Irving, Texas-based 7-Eleven Inc. announced the release of Serafina, the retailer’s new proprietary sparkling water. Imported from Italy, the sparkling mineral water brand was created exclusively for 7-Eleven and comes in three flavors: Original, Organic Lime and Organic Lemon Ginger.

Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.

7-Eleven Inc., Irving, Texas, continues to add to its private beverage portfolio. In the past two years, the convenience retailer has introduced energy and sports drinks, Icelandic spring waters, organic milk and cold-pressed juices. The latest to the fold is Triton, a new energy drink with L-Theanine, created to meet customers' desire for a sugar-free energy option, it says.