Articles Tagged with ''private label''

Store brands capped a decade of growth by posting sales increases across all three of the major retail channels in 2010, and pushing dollar share to new all-time highs in supermarkets, drug stores and total outlets, according to PLMA’s 2011 Private Label Yearbook. The PLMA Yearbook tracks private label sales and market share trends based on data from The Nielsen Co., Schaumburg, Ill.

No matter who you ask or which study you read, consensus suggests that constraint and resourcefulness are the new norms in grocery shopping. Given the still less-than-robust economy, a tight consumer credit market and sluggish consumer confidence, Americans have changed the way they shop. Moreover, many agree that these new behaviors are here to stay. The so-called new consumer — one who is slower to spend and always looking for ways to make $2 buy what $4 once did — is still out there.