Articles Tagged with ''sports drinks''

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform. 

Muscle Milk, a brand of Purchase, N.Y-based PepsiCo, is flexing with its latest marketing campaign, a fully loaded athlete roster, and a new product: Muscle Milk Plant Protein shakes.

Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

Chicago-based GHOST, a lifestyle brand of sports nutrition products, energy drinks and dietary supplements, introduced its-first-ever authentically licensed ready-to-drink (RTD) hydration beverage.

BODYARMOR unveiled BODYARMOR ZERO SUGAR, the brand’s first zero sugar sports drink.

Optimum Nutrition (ON), part of Glanbia Performance Nutrition, introduced four new, limited-edition flavors across the brand’s Gold Standard 100% Whey and AMIN.O. ENERGY product lines.

Austin, Texas-based Nutrabolt, owner of the C4 brand, and the WWE announced an expansion to its multi-year partnership with the launch of its first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC ahead of WWE SummerSlam in Detroit on Aug. 5.

Nuun Hydration, a Nestlé Health Science brand, unveiled its new Nuun Sport Hydration Electrolyte Powder Drink Mix.

Sports nutrition and lifestyle brand Bucked Up is expanding its energy drink lineup introducing LFG Burn, a performance energy drink modeled after the brand’s LFG Burn pre-workout.