Veteran beverage entrepreneur Lance Collins announced his latest venture: RECOVER 180, a new organic hydration sports drink.

Designed to help today’s athletes improve performance and recovery before, during and after training, the debut of RECOVER 180 delivers a certified USDA organic balanced hydration drink, according to the company. Professional athletes affiliated with the brand include NBA MVP James Harden, LA Lakers’ Austin Reaves, the PGA Tour’s Wyndham Clark and four-time Super Bowl champion Rob Gronkowski, among others, it notes.

“As an active individual myself, I saw an opportunity to create a sports drink that better addressed what I and other consumers were looking for — a healthier product without compromising on benefits or taste,” Collins said in a statement. “My team and I did extensive research to craft the perfect organic rehydration beverage that improves upon traditional hydration capacity. We’re very excited for America to incorporate RECOVER 180 into their routine, as we believe deeply in the benefits of such a balanced drink.”

RECOVER 180’s unique formulation combines coconut water with a balanced blend of electrolytes and vitamins, and organic flavors, to provide the hydration necessary to recover strong without any added sugars, chemicals, preservatives or artificial colors, the company says. The formula also contains organic elderberry, which is rich in antioxidants and is known to help lower inflammation and boost immunity support, it notes.

Containing only 15 calories, each drink is packed with 110% of the daily recommended intake of vitamins A and E, allowing the body to obtain essential nutrients during hydration, the company says. Designed for today’s active generation, a consumer group focused on clean and natural nutrition, RECOVER 180 aims to provide the benefits of sports drinks without added sugars and filler ingredients, it adds.

Packaged in 16.9-ounce bottles, RECOVER 180 can be purchased nationwide at Sprouts Farmers Market, QuikTrip, and online at Amazon, as well as regionally through King Soopers, Fred Meyer, Smiths and more.