Articles Tagged with ''licensing agreement''

The Original Donut Shop announced its latest flavor innovation: The Original Donut Shop Pop-Tarts Brown Sugar Cinnamon-flavored K-Cup pod. 

Perfetti Van Melle, a global confectionery leader, has partnered with Fire Brands to introduce AIRHEADS Soda, a beverage line inspired by the iconic Airheads candy. 

Candy Can announced the launch of two new flavors inspired by the sour candy brand Toxic Waste. The collaboration introduces Toxic Waste Sour Apple and Toxic Waste Blue Razz to the Canadian market.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

With all the current buzz around brand collaborations, experts highlight some of the opportunities, challenges, and factors to consider when embarking on a licensing partnership.

The Coca-Cola and OREO brands have teamed up as “besties” to create two exclusive and limited-edition products: OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. 

The waffle experts at Eggo and the coffee connoisseurs at Two Rivers Coffee Co. have united to transform your favorite waffle flavors into brewed blends of Eggo Coffee. 

COOP Beverage Works, Oklahoma City, is expanding the Fiesta of Flavor this summer with new flavors from its line of TAMPICO Hard Punch.

Claussen, a brand from The Kraft Heinz Co., Chicago and Pittsburgh, is teaming up with Spritz Society, the award winning sparkling wine cocktail company, to create a first-of-its-kind pickle flavored cocktail.