Articles Tagged with ''Generation Z''

With the Gen Z legal drinking age (LDA) demographic growing, a recent Insight from IWSR identified community, flexibility, and discovery as major themes that help connect these consumers with beverage alcohol. 

When it comes to in-cab accessories, today’s fleet needs a full suite of solutions that, once installed, work together to support comfort, convenience and safety.

Generation Z and Alpha are having an increasing influence on the consumer packaged goods market, but do beverage-makers know what motivates these consumers?

Bringing Generation Z into the CDL career world has been met with challenges, but companies can change that with the right incentives.

The U.S. trucking industry continues to face a significant challenge: a shortage of drivers. As older drivers retire, fewer younger individuals are entering the profession. The industry is exploring several solutions to address this issue. 

The U.S. wine market is feeling the pressure as beverage alcohol contends with changing consumption habits and attempts to appeal to younger legal drinking age (LDA) consumers.

In a video interview with Beverage Industry, Justin Solomon, category marketing director of alcoholic beverages at ADM, discussed what’s driving innovation in beverage alcohol not only in terms of the products but how consumers are approaching alcohol consumption. 

As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.

Experts share that Gen Z is changing the standard on what beverages they enjoy, the companies they value, and how companies can market to this younger generation.

As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.