Hemp-based beverage will roll out in all Southern Glazer’s launch states starting immediately
August 6, 2021
Los Angeles-based MAD TASTY, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, announces a deal with leading distributor Southern Glazer’s Wine & Spirits.
Kaló, a handcrafted, locally-sourced hemp-infused seltzer, announced the expansion of its product portfolio to include four summer-ready new flavors: Black Cherry, Ruby Red Grapefruit, Ginger Lemonade and Blood Orange Mango.
Vegan consumers might have gotten the plant-based diet movement started, but demand has perpetuated thanks primarily to growing consumer interest in health and sustainability, experts say.
Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.
In 2019, sales of legal cannabinoid-containing products in the U.S. generated between $12-$13 billion; however, cannabis-infused beverage account for between 1.5 and 3 percent of the greater cannabis market. Although still a small portion, analysts see potential for growth of this category should legal restrictions change.