Kaló expands seltzer portfolio, distribution

4 new flavors utilize water-soluble hemp extract

(Image courtesy of Hillview)

Kaló, a handcrafted, locally-sourced hemp-infused seltzer, announced the expansion of its product portfolio to include four summer-ready new flavors: Black Cherry, Ruby Red Grapefruit, Ginger Lemonade and Blood Orange Mango.

Crafted with the same premium, water-soluble hemp extract, which gives the original product portfolio its signature rapid-onset effect, Kaló's newest seltzers are sold in 12-ounce sleek cans featuring 15 mg of high grade, full-spectrum hemp, with 15 calories, five ingredients and 2 grams of sugar in each Kosher-certified can.

“Kaló answers consumer demand for a fast-acting, feel-good beverage that delivers the powerful wellness benefits of hemp-derived cannabinoids without derailing your day,” said Ken VandeVrede, CEO of Pequannock, N.J.-based Hillview, Kalo's parent company. “Our flavors are carefully crafted using only the most premium ingredients, delivered in a patented water-soluble formula that produces desired effects in under five minutes.”

The expanded line will be sold in a four-flavor variety four-pack featuring the flavors of Black Cherry, Ruby Red Grapefruit, Ginger Lemonade and Blood Orange Mango.

These four new flavors join Kaló's four best-selling classic flavors, including Lemon Lavender, Strawberry Watermelon, Raspberry Lime and Pomegranate Peach.

Since launching in 2020, Kaló has quietly grown by building a retail channel, scaling from one Tier A beverage distribution partnership to 12 in the span of a year. Kalo can be purchased in high traffic convenience stores, natural markets and independent grocery stores in these 10 states: New Jersey, New York, Connecticut, Florida, Maine, Ohio, Pennsylvania, North Carolina, Georgia and Wisconsin.

“With Kaló, it's our ambition to be the go-to infused beverage brand of the East, a region that is embracing hemp-based products and rapidly adopting legal cannabis,” VandeVrede said. “With eight hemp-infused seltzers in the market and a THC beverage on the way, we're focused on building strong retail partnerships and brand fans in our own backyard, with plans to expand our retail footprint nationwide within the year.”

Kaló, which means "good" in Greek, was created by Hillview, a New Jersey-based, family-owned agricultural technology innovator and medical marijuana company, which provides Kaló with full-spectrum hemp of the highest quality, rich in naturally occurring cannabinoids, vitamins and nutrients, the company says. The founding family has been a leader in the agriculture industry for more than 50 years and is the leading greenhouse supplier in the country. Hillview received one of New Jersey's first-ever hemp cultivation licenses and grows hemp locally out of its own state of the art greenhouse facility. From seed to sale, and the technology in between. The company prides itself on scalable operations that can meet market demands—now and in the future. Their mission is understanding the complexities of hemp and cannabis genetics to provide patients with a top tier product.

Kaló seltzers are 100% vegan, gluten-free and kosher certified. Each seltzer is infused with full-spectrum hemp, which captures the full range of nutrient-packed phytochemicals the hemp plant has to offer. The beverage is formulated with patent-pending, water-soluble hemp extract, which absorbs through the stomach lining upon consumption, rather than through the liver as with traditional hemp oils.

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This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.