Articles Tagged with ''adaptogens''

Dallas-based G.O.A.T. Fuel, a health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T.  Jerry Rice, announced that it is partnering with The Vitamin Shoppe, Secaucus, N.J., as the exclusive retailer of its new Pineapple Cream Soda and Black Cherry Ginger Ale flavors. 

Karma Water introduced its latest innovation: Karma Energy Water, combining 150 mg of natural caffeine with Kyowa USA’s brain health ingredient Cognizin Citicoline.

Rowdy Mermaid, a functional beverage brand, announced the release of its latest innovation: good mood soda, a low-sugar, low-calorie, functional soda infused with 200 mg of ashwagandha extract.  

As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise. 

With no shortage of contributing factors for Americans’ rising stress levels, ingredient suppliers are turning to holistic ingredients that promote relaxation and stress relief to help beverage-makers meet consumers’ growing need states.

Blue Bear introduced its ready-to-drink (RTD) functional sleep drink to tackle several key issues that prevent a restful night of sleep, it says.

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.

Hangobi announced the launch of its new line of functional beverages designed for active lifestyles and dehydration recovery. The new Hangobi drinks come in three mood-focused blends — WAKE for energy, ESSENTIAL for balance, and CALM for stress relief — all crafted to help enhance performance, the company says.

HOP WTR announced the launch of its new non-alcohol sparkling hop water flavor: Peach. HOP WTR Peach delivers a sweet, juicy flavor with a strong hint of hops and infused with mood-boosting adaptogens and nootropics, the company says.