Articles Tagged with ''omnichannel shopping''

As pandemic conditions prompt many consumers to grocery shop from home, supermarkets have adopted omnichannel platforms to maintain sales. As a result, major players are directing capital expenditures to solutions that drive future growth for the channel.

Already on the rise, eCommerce purchasing is proliferating during the pandemic. The beverage market has pulled ahead as an emerging leader as alcohol brands embrace online platfoms.

As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.

In the pandemic climate, club stores are adapting to include healthier in-store offers, along with technological advancements.

American shoppers are undergoing their own migration by embracing an amalgamated approach of in-person and digital shopping. Because of omnichannel trends, in-store merchandising strategies will need to prioritize speed, convenience and the ability to accommodate evolving shopping trends. Flexible merchandising solutions are fulfilling that need.

Grocery retailers were thought to be somewhat protected from the threat of eCommerce. Amazon’s entrance into the market, however, brought the threat to life.