According to Los Angeles-based IBISWorld’s May 2015 report titled “Energy Drink Production in the US,” 67 percent of the U.S. population is concerned about having enough energy to get through the day which, in turn, has fueled double-digit growth in the energy drinks segment during the past five years.
New lines are zero-calorie, available in select markets in US
June 30, 2016
Culver City, Calif.-based Zevia, the zero-calorie, naturally sweetened soda brand, announced the addition of two new product lines to its portfolio: Energy and Sparkling Water. The new lines will complement the brand's existing share of the natural zero-calorie soda market in the United States, the company says.
Pantone is well known for releasing its annual Color of the Year. For the first time, the company introduced two color shades — Rose Quartz and Serenity — as the 2016 Pantone Colors of the Year.
Although many beverage trends come and go, energy has become one of the top functions consumers continue to demand from beverages. And today’s consumers want more than just energy — they want beverages that cater to health-and-wellness trends, and the energy drink category is no exception.
Launched in 1989, TV commercials featuring the Energizer Bunny, the sunglass-wearing pink toy rabbit, have entered the vernacular as a representation for anything that endlessly continues. As more consumers strive to “get up and go,” energy drinks also have entered the mainstream, according to ingredient suppliers.
The readers of Beverage Industry were bubbling over with excitement for the Readers’ Choice New Product of the Month poll as smartwater sparkling emerged as the winner for the December contest.
Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.
As the fall season fast approaches, it seems as though the readers of Beverage Industry are looking forward to incorporating whisky into their drinking rotation.