According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.
Health halo of natural energy ingredients boosts consumer acceptance
Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel.
SunnyD X energizing juice drink offers energy without caffeine
Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.
Brand received investment from ‘Shark Tank’ investors and benefits military charities
San Diego-based Noots! Nutrition LLC announced that its RuckPack caffeine-free dietary supplement shots have expanded into more than 7,000 Walgreens stores nationwide.
Offering a solution for health-conscious consumers seeking an energy boost, CEG Brands LLC developed Frava functional beverages, which combine fruit juices with natural caffeine sourced from green coffee beans.
Marquis Beverages introduced a line of Marquis O3 lightly carbonated energy drinks made with U.S. Department of Agriculture (USDA) certified organic ingredients.