Bottle release coincides with Bring the Light campaign
July 29, 2021
UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight.
In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.
Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.
Beverage-makers today are turning to inks and coatings to create a deeper purpose and connection with consumers and the products they purchase, experts note.
Today, those working in the beverage market might be asking; why is the demand for direct printing to cans so high? They also might ask, why is it so high right now? The following are key drivers of this packaging trend.