For many people, getting “inked” is a way to express their individuality. Although not quite the same as tattoos, inks and coatings in the beverage industry can be an important element to help brand owners set their products apart on the store shelf.
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”
The Guinness Storehouse in Dublin opened the Guinness Connoisseur Bar Experience to give visitors of legal drinking age the opportunity to learn how to appreciate and taste the most popular Guinness brews.
