Chromatic Technologies Inc. (CTI) unveiled a new suite of color-change technologies using solvent specialty inks to drive interest in packaging for beer, carbonated soft drinks and fountain cups. The inks include temperature-activated thermochromic inks; sunlight-activated photochromic inks; glow-in-the-dark inks and reveal technology, wherein a message is revealed after a beverage is consumed. In the past, water-based inks were the only option, but the new solvent-specialty inks eliminate the operational hurdles of water-based inks while the color-change technology can create “wow” moments for consumers, the company says. Additionally, brands are able to showcase the uniqueness of the cup on social media and engage in a new form of content for digital marketing. Brands such as Coors Light have used thermochromic inks to turn their mountains blue and The Coca-Cola Co. ensured a cold promise for 7-Eleven consumers with its “Ice Cube” 16-ounce can. The color-change technology now is more affordable for cup printers and offers an innovative tool for printers to help drive new margins for their customers in quick-serve restaurants and convenience stores, it says. New in-house design services also help cup printers and brand owners develop concepts that can be quickly tested with consumers.
Chromatic Technologies Inc., 1096 Elkton Drive, Suite 600, Colorado Springs, Colo. 80907; 719/ 592-1557; ctiinks.com.