CTI’s color-change technology creates brand differentiation

Cup printers, brand owners benefit from in-house design services

Chromatic Technologies Inc. (CTI) unveiled a new suite of color-change technologies using solvent specialty inks to drive interest in packaging for beer, carbonated soft drinks and fountain cups. The inks include temperature-activated thermochromic inks; sunlight-activated photochromic inks; glow-in-the-dark inks and reveal technology, wherein a message is revealed after a beverage is consumed. In the past, water-based inks were the only option, but the new solvent-specialty inks eliminate the operational hurdles of water-based inks while the color-change technology can create “wow” moments for consumers, the company says. Additionally, brands are able to showcase the uniqueness of the cup on social media and engage in a new form of content for digital marketing. Brands such as Coors Light have used thermochromic inks to turn their mountains blue and The Coca-Cola Co. ensured a cold promise for 7-Eleven consumers with its “Ice Cube” 16-ounce can. The color-change technology now is more affordable for cup printers and offers an innovative tool for printers to help drive new margins for their customers in quick-serve restaurants and convenience stores, it says. New in-house design services also help cup printers and brand owners develop concepts that can be quickly tested with consumers.

Chromatic Technologies Inc., 1096 Elkton Drive, Suite 600, Colorado Springs, Colo. 80907; 719/ 592-1557; ctiinks.com.

You must login or register in order to post a comment.

Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.

This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.