Phillips Distilling Co. announced the introduction of Cubist, a “freezer vodka.” 

In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.

Chromatic Technologies Inc. (CTI) unveiled a new suite of color-change technologies using solvent specialty inks.

To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill. 

The packaging world is doing its part to help make recycling easier through ink solutions that support the recycling process.

Beverage-makers today are turning to inks and coatings to create a deeper purpose and connection with consumers and the products they purchase, experts note.

The popular saying, “what matters most is on the inside,” might be the case for most things, but in the world of packaging, what is on the outside really does matter.

Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature.

New Zealand winemaker Matua, Marlborough, New Zealand, is releasing the 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. 

For many people, getting “inked” is a way to express their individuality. Although not quite the same as tattoos, inks and coatings in the beverage industry can be an important element to help brand owners set their products apart on the store shelf.