In an Insights published in September from Nielsen titled “How the Coffee Category Became a Hot Bed of Innovation for the U.S. Grocery Market,” the market research firm reports that dollar sales for ready-to-drink (RTD) coffee accounted for $3 billion for the 52 weeks ending July 27.
The podcast episode offered a nice dive into the latest trends impacting the beverage market with insights from three experts in a nearly 40-minute package.
Retro cocktails, pop-up bars with themed cocktail creations, tasting events and consumers seeking “Instagram-able” ideas are helping to drive foot traffic to the relatively flat on-premise channel.
Western Son Vodka released its new canned cocktails in four flavors: Vodka Mule, Watermelon Vodka Seltzer, Lime Vodka Seltzer and Blueberry Vodka Lemonade.