Western Son Vodka released its new canned cocktails in four flavors: Vodka Mule, Watermelon Vodka Seltzer, Lime Vodka Seltzer and Blueberry Vodka Lemonade.
The editors of Beverage Industry analyzed the new beverages launched in 2018 and selected five brands that they think are driving innovation and getting consumers to “drink outside the box.”
Good Omen Bottling LLC’s Wild Tonic released its latest hard kombucha product: Wild Tonic Dancing Naked, a 7.6 percent alcohol-by-volume Hard Jun Kombucha.
Design illustrates product’s versatility for consumers
The new look was created by designer David Cole. He applied a bold and clean design, making the label easier to read in a retail environment and drawing attention to the brand name and key features of the product, it says.
The quest to perfect and expand on traditional offerings continues to evolve as witnessed by national cocktail competitions, happy hours and step-by-step recipes on websites and cocktail chatbots, which are furthering consumers’ fascination and enjoyment of cocktails at home and on-premise.
When the “mid-week slump” hits, one of my favorite activities is meeting with friends for happy hour (where we can find the best deal, of course) and imbibe with premium cocktails at a lower price.