Articles Tagged with ''market research''

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SPINS, The Data Council expand partnership

Clients will be able to better react to market needs through expansion
March 12, 2019

Wellness-focused data technology company SPINS, Chicago, and The Data Council, a provider of verified and standardized product data and images, announced their expanded partnership, which will infuse The Data Council's IX-ONE platform with SPINS health and wellness insights, providing brands, retailers and their partners with increased item-level transparency and completeness as well as a highly efficient one-stop integrated solution, the companies say.


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Online grocery shopping poised for growth

Fresh foods impact consumers’ decision to use eCommerce
jessica Jacobsen
Jessica Jacobsen
September 19, 2018
No matter what their reasons might be, it seems as though a growing number of consumers will be employing eCommerce for their grocery services. Retailers now are tasked with ensuring they are meeting consumers’ expectations in this evolving market.
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IRI examines consumer confidence, eCommerce behaviors

20% of consumers are interested in purchasing food, beverages online
February 16, 2018
Consumer confidence is holding steady with 53 percent of U.S. households feeling they are in good financial health in the fourth quarter of 2017 compared with the same figure in the fourth quarter of 2016.
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Nielsen launches US eCommerce solution

Latest data compares online, in-store product category performance
April 5, 2017

New York-based Nielsen announced the official roll-out of its U.S. eCommerce measurement solution, delivering a comprehensive total consumer view of 90 percent of fast-moving consumer goods (FMCG) online sales within the U.S. market.


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Analyzing the path to purchase

Nielsen release platform to help CPG manufacturers, retailers
jessica Jacobsen
Jessica Jacobsen
January 16, 2017
The start of a new year is a popular time in which people and businesses will reflect on what did and did not work in the previous year. For those involved in the consumer packaged goods (CPG) industry, much attention is directed at the holiday shopping season.
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Beer ranks No. 1 product in sales leading to the Super Bowl

IRI data details CPG categories most impacted by the game
February 2, 2016

Information Resources Inc. (IRI), Chicago, released data detailing the sales lift of various food, beverage and consumer product categories that are most impacted by pre-game preparations and shopping sprees for the Super Bowl. 


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