Market research - Articles - Page 2

Image recognition, machine learning drive efficiency, accuracy for beverage brands

Steps taken with artificial intelligence will streamline operations

April 12, 2020

Artificial intelligence (AI) is improving business outcomes and creating competitive advantages for leading beverage brands. Although the technology itself is complex, its proliferation is easy to understand: operational efficiencies, market and product data collection simplification, supply chain optimization, increased transparency and sales activity enablement.

Clear Seas releases data from food, beverage manufacturers’ perspective

Respondents show concern over economy, employee safety

April 7, 2020

The coronavirus outbreak is a human tragedy with very real business and economic consequences. Business leaders globally are in uncharted waters as together we face the challenges surrounding the recent pandemic and resulting economic impact. Clear Seas Research, a BNP Media Company, polled publication subscribers across its food and beverage manufacturing titles the week of March 23 to see how they are adapting.

Mintel forecasts smart, high-tech change for food and drink

Market research firm releases global food and beverage trends for 2030

Jessica Jacobsen

February 21, 2020

Taking a deeper dive as part of its annual trends report, Chicago-based Mintel released its “Global Food and Drink Trends for 2030” report, which prognosticates just how much will change in the next 10 years.

US beverage demand to rise 1.6 percent annually

February 10, 2020

Gains will stem from increases in population and disposable personal income, which will drive purchases of higher-end and niche beverages.

Kantar, IRI join forces for closed-loop solution

January 23, 2020

Kantar, New York, and IRI, Chicago, announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.

Research shows sugar reduction important to consumers

Innova Market Research finds natural sweeteners contributing to growth

Jessica Jacobsen

December 19, 2019

Whether it’s upcoming New Year’s resolutions or part of a lifestyle change, it seems as though sugar reduction is a popular topic for consumers.

Whole Foods Market releases 2020 trends

Zero-proof beverages among the predictions for the coming year

October 22, 2019

Austin, Texas-based Whole Foods Market’s global buyers and experts revealed the anticipated and innovative food trends for 2020 in the retailer’s fifth annual trends predictions announcement. Regenerative agriculture, zero-proof drinks, West African foods, meat-plant blends and new varieties of flour are among the food influences and movements expected to take off in the next year.

Data collection helps retailers, beverage-makers support consumer needs

Drizly, Nielsen announce new platforms that aid clients

Jessica Jacobsen

August 13, 2019

Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.

Last Drop - Taylor Karg - Beverage Industry

Kantar Group releases 2019 Brand Footprint report

Coca-Cola remains No.1 most bought brand

Taylor Karg

July 12, 2019

Given the myriad choices of brands, it’s interesting to see which brands consumers prefer.

IRI, Label Insight join forces to identify consumer trends

Partnership will provide enhanced ingredient-level insights, analysis

May 28, 2019

Chicago-based Information Resources Inc. (IRI) and Label Insight announced that they are joining forces to provide consumer packaged goods (CPG) manufacturers and retailers more detailed insight into product performance based on nutrition and ingredient label data.