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Home » Ready-to-Drink (RTD) Cocktails

Articles Tagged with ''Ready-to-Drink (RTD) Cocktails''

Sauza adds Watermelon to Sparkling Margarita line

Ready-to-drink cocktail combines melon flavor, effervescent bubbles
May 7, 2014

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.


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Purple Passion

April 23, 2014

Luxco Inc. relaunched its Purple Passion ready-to-drink cocktails with a new formula and retro-inspired packaging.


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Whiskeys lead spirits growth

RTD cocktails decline
Stephanie Cernivec
April 11, 2014

In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.


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FMBs and RTD cocktails offer convenience for at-home enjoyment

Flavors, portability benefit FMBs, RTD cocktails
jessica Jacobsen
Jessica Jacobsen
July 10, 2013

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.


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Bacardi's legacy of innovation

Bacardi rum’s new launches build on its 150 year heritage
Stephanie Cernivec
May 11, 2012

When the founder of Bacardi, Don Facundo Bacardí Massó, purchased the company’s first distillery in Cuba, he found a colony of fruit bats hanging from the rafters. 


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Up Close With Mike's Hard Lemonade Co.

New products extend consumer appeal of Mike’s Hard Lemonade
Stephanie Cernivec
April 13, 2012
As one of the top-selling flavored malt beverages (FMBs), Mike’s Hard Lemonade has found a niche with consumers. Yet, Seattle-based Mike’s Hard Lemonade Co. is not resting on its flagship brand and recently created new products to extend to new usage occasions, demographics and category niches.
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