Articles Tagged with ''Ready-to-Drink (RTD) Cocktails''

In 2009, reality-TV celebrity Bethenny Frankel founded Skinnygirl Cocktails on the premise that women want low-calorie, great-tasting Margaritas. In 2011, Deerfield, Ill.-based Beam Suntory acquired the brand, which has since grown to include 21 low-calorie products in the vodka, wine and ready-to-drink categories, according to Brendan Lynch, senior marketing director at Beam Suntory.

Groupe Geloso was founded in 1960 by Italian immigrant Vincenzo Geloso. He and his sons, Aldo, Antoine and Nicolangelo, rose from humble beginnings importing and crushing grapes to creating a multi-national beverage company that would help define future categories in the alcohol beverage industry.

Pre-mixed, ready-to-drink cocktails come in five flavors.

Many consumers are apt to store bottles of vodka in their refrigerators or freezers, causing the bottles to condensate when they’re taken out for serving. However, a new campaign for the neutral grain spirit Veev is attempting to make vodkas sweat in a different way — with anxiety.

For a group of friends working at Bluffton, S.C.-based BFG Communications, the proverbial light bulb went off when they were at a bar watching the bartender pour some complex shots.

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.

Veev Spirits LLC added a new Coconut Colada flavor to its VitaFrute Cocktails by Veev line of organic, ready-to-serve cocktails.

As the economy continues to expand, premium and super-premium distilled spirits are coming back stronger than ever, according to the Beverage Information & Insights Group’s “2014 Liquor Handbook.” The Norwalk, Conn.-based company reports that this premiumization trend means that consumers are drinking less but drinking “better,” which resulted in slower case sales growth of 2.2 percent, reaching 210 million 9-liter cases in 2013.

Heaven Hill Distilleries Inc. launched Evan Williams Kentucky Slush bourbon-based premixed cocktails in select test markets for the summer months.

BFG Communications announced the launch of Lemonic ready-to-pour liqueur in test markets in South Carolina, with a hard launch slated for mid-summer.