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Building on its longstanding commitment to environmental sustainability, FIJI Water has transitioned its iconic and best-selling 500- and 330-ml bottles to 100% recycled plastic (rPET) in the United States. The move is a substantial step in reducing plastic waste and replaces almost 65% of FIJI Water’s bottle volume in the United States with recycled material, it says.
As part of its longstanding commitment to environmental sustainability, FIJI Water announced a multifaceted initiative to transform its use of plastic while promoting a circular economy.
As consumer preferences continue to trend toward better-for-you options, industry experts are seeing the connection between consumers wanting healthy-halo beverages and the continued growth of bottled water sales.
Designed for active, on-the-move hydration, the sports cap evolved out of the success of the 700-ml bottle, which sold more than 2 million cases last year.
FIJI Water, America’s No. 1 premium imported bottled water brand, recently unveiled its new FIJI Water Sports Cap bottle featuring a slim and sleek design.
Fiji Water, a brand of Roll Global LLC, debuted its new 700-ml bottle in conjunction with its The Lolë White Tour, a series of yoga events around the world.