Articles Tagged with ''digital marketing''

Canada Dry announces Busy is a Four-Letter Word campaign

Brand encourages consumers to maximize relaxation
August 28, 2017

In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.


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ICE bottle, grape rasberry

Social media lets consumers speak, brands listen

Millennials, iGeneration drive digital marketing
Amanda Del Buono
August 10, 2017
Whether it’s videos, mobile apps or social media, the digital world has become fully integrated into the lives of many consumers. Although still a curious area for marketers, digital marketing has benefited the beverage industry, notes Chris Lowery, president and chief strategist at Chase Design Group, South Pasadena, Calif.
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Beverage brands create personalized content in digital forms

Propel creates Pandora station, Michelob Ultra launches Amazon Alexa skill
Amanda Del Buono
May 15, 2017
I have been a fan of Pandora for years now. I have a station for driving, driving with my parents in the car, working and running. Because I use the free service, I am accustomed to the targeted advertisements. So, when Pandora For Brands released an article titled “3 Ways to Personalize and Customize an Ad Campaign,” it caught my interest.
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Johnnie Walker releases digital mentorship program

Program utilizes Amazon Alexa, social media, delivery apps
Amanda Del Buono
November 14, 2016
It’s an exciting time for those who love technology. As new advancements are released, it’s also exciting to see how they are impacting marketing. Alcohol and non-alcohol brands, alike, have been utilizing various digital platforms to educate, communicate and market to consumers. Recently, one particular effort caught my eye.
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Dunkin Donuts enables gifting, payment via iOS 10 Messages

Company makes additional improvements to mobile app
October 31, 2016

Dunkin' Donuts, Canton, Mass., announced that it is the first national coffee chain to enable gifting and payment within Messages in iOS 10. Dunkin' Donuts fans now can access the Dunkin' Mobile App through the App Store for iMessage to deliver mobile Dunkin' Donuts gift cards to friends, family and colleagues as quickly and simply as sending an emoji, it says. 


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Innovative social responsibility initiatives encourage personal growth

Starbucks ‘Upstanders’ content series encourages social change
Amanda Del Buono
October 14, 2016
More and more companies are embracing corporate social responsibility (CSR) and recognizing the ways in which it resonates with various consumer demographics. CSR initiatives can vary, and many beverage companies have engaged in one program or another. These can include monetary donations based on sales, partnerships and the donation of products or services during times of need.
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Strongbow

Strongbow announces fall marketing campaign

Comprehensive program includes an online Strongbow Flavor Quiz
August 15, 2016

This fall, Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, announced that it will inspire legal-drinking-aged consumers to add more flavor to their harvest season with Strongbow’s range of flavors in a new marketing campaign. The comprehensive program also will include national TV advertisements, social media support, interactive applications, sampling and more, the company says.


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Pepsi, Starbucks embrace digital marketing with emojis, mobile apps

Beverage brands incorporate emojis, launch branded keyboard mobile apps
Amanda Del Buono
June 15, 2016

Smiley faces have been recognized for decades for their ability to communicate happiness without words. When Harvey Ball drew the first one in 1963 for an insurance company’s internal moral campaign, which paid him a meager $45, he certainly didn’t expect it would become a cultural phenomenon lasting through the decades.


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