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Home » digital marketing

Articles Tagged with ''digital marketing''

Kosher Wine

Virtual wine events show Israeli culture

Viewers could pre-order wine to sample at home
July 29, 2020

Israeli Wine Producers Association (IWPA) and kosherwine.com partnered May-July to offer free live wine tasting events and tours. Viewers could order wine in advance to sample at home during the virtual tastings and learn about the wines and Israeli culture. 


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Bardstown Bourbon Co. virtual tour

Bardstown Bourbon Co. launches virtual facility tour

Guided 360 tour of distillery offers behind-the-scenes look
July 8, 2020

The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.


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Dirty lemon drug store frictionless / cashierless retail store
Channel Strategies

Drug stores reformat, digitize to compete with online retailers

Wellness centers, frictionless checkout among latest strategies
Sarah Graybill
Sarah Graybill
March 18, 2020

Known as the place to pick up your meds along with those “few extra things,” drug stores are now exerting extra effort to compete with online retail giants, accommodate consumers’ growing health needs and demands, and leveraging technology to enhance their offerings.


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Meiomi Campaign

Meiomi Wines introduces new fall marketing campaign

“Flavor Forward” leverages brand’s unique appellations
September 16, 2019

Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.


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Digital marketing trends keep beverage consumers connected.

Digital marketing trends keep beverage consumers connected

Beverage brands increase usage of AR in campaigns
Taylor Karg - Beverage Industry
Taylor Karg
August 14, 2019
As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.
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Jessica Jacobsen

Data collection helps retailers, beverage-makers support consumer needs

Drizly, Nielsen announce new platforms that aid clients
Jessica Jacobsen
Jessica Jacobsen
August 13, 2019
Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
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Last Drop - Taylor Karg - Beverage Industry

Beverage brands find unique ways to connect with consumers

Flow Alkaline Water launches interactive augmented reality feature
Taylor Karg - Beverage Industry
Taylor Karg
April 12, 2019
Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.
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Jessica Jacobsen

Dollar sales, consumer base increases for eCommerce

Fresh, frozen food purchases remain niche for online channel
Jessica Jacobsen
Jessica Jacobsen
April 12, 2019
Despite its smaller share, indications point to eCommerce’s growing reach, particularly with retail chains.
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Sparkling Ice Mystery Fruit Flavor - Beverage Industry

Digital marketing, social media connects consumers to beverage brands

Augmented reality enables consumer connection
Taylor Karg - Beverage Industry
Taylor Karg
August 14, 2018
Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.
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Amanda Del Buono

Digital marketing goes beyond social media

Beverage brands offer differentiated digital marketing campaigns
Amanda Del Buono
Amanda Del Buono
September 15, 2017
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
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