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Lone River Beverage Co. announced the launch of its new Margarita style beverage, Lone River Ranch Rita. Ranch Rita, made with agave nectar and a taste of lime, is a premium take on the canned Margarita style beverage, with quality ingredients, full flavor and a 6% ABV.
Despite the greater pressure on production and the potential of shortages, tequila’s production issues have subsided, clearing the way for the spirit to continue its growth on-premise, experts note.
Drake’s Organic Spirits announced the launch of its new BOXTAIL flavor: Drake’s Perfect Margarita BOXTAIL. The Perfect Margarita BOXTAIL joins the Drake’s ready-to-drink (RTD) cocktail line that includes the Minted Mojito, Watermelon-Tini, Mango Punch and Black Cherry Limeade.
Truly Hard Seltzer, a brand of Boston-based The Boston Beer Co., announced the launch of its new Margarita Style Hard Seltzers. Putting Truly’s spin on the traditional Margarita, the line features four new flavors: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack throughout January.
After a record-breaking first year for Topo Chico Hard Seltzer, Molson Coors Beverage Co., Chicago, announced the brand’s second variety pack and first-full flavor extension ― Topo Chico Margarita Hard Seltzer Variety Pack.
Laughing Glass Cocktails announced the launch of its new ready-to-drink (RTD) canned cocktail collection in two flavors: a classic Lime Margarita and a sparkling Pink Paloma.
The booming category of ready-to-drink (RTD) canned cocktails is giving brands a delicious recipe for summer success. Drizly notes that spirits-based cocktails have grown over 1,000%.