To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
Sales of the cans and multi-packs donated to Folds of Honor
June 23, 2020
Budweiser unveiled a new limited-edition patriotic-themed family pack of products with red, white and blue camo-designed cans and large packs honoring the five branches of the United States Military.
Limited-edition cans to include national, Texas versions
March 6, 2020
With warmer weather on the horizon, Dos Equis, a brand of White Plains, N.Y.-based HEINEKEN USA, has announced the release of limited-edition summer packaging.
Parisian fashion house Maison Labiche crafts vodka label
July 27, 2019
This year, the vodka brand partnered with Parisian fashion house Maison Labiche to create a bottle that captures the fun and carefree attitude of the French Riviera.
Hard seltzer, canned wine expected to be top growers, Nielsen reports
July 1, 2019
The Fourth of July holiday is around the corner and that has consumers stocking up on their favorite foods and beverages. When prognosticating about which beverages consumers will reach for this holiday, New York-based Nielsen analyzed the performance of numerous beverage alcohol categories and segments.
Coca-Cola, Coca-Cola Zero Sugar packages feature the word “Enjoy” above product name
June 18, 2019
All packs, which hit stores in May, sport a new look featuring the word “Enjoy” written in the iconic Coca-Cola Spencerian Script before “Coca-Cola” to connect the joy of drinking a Coca-Cola with savoring new summer experiences, the company says.
Tecate launched a new summer drinking campaign, White Claw was the official sponsor of The Kentucky Derby, Bulleit Frontier Whiskey hosted after parties for the 18th annual Tribeca Film Festival.
Ready-to-drink alcohol beverages see increased incidence
May 28, 2019
This Memorial Day past weekend, consumers kicked off the unofficial start of summer with a more diverse selection of food and beverage options. Although beer and hot dogs remain staple menu options for the summer, emerging options likely are to join them on the menu, according to New York-based Nielsen’s recent Insights titled “This Memorial Day, American Will Substitute Summer CPG Staples for Alternatives.”