To celebrate Independence Day and summer, American consumers’ drink options continue to abound. According to New York-based Nielsen’s consumer insight titled “A Flavorful Fourth of July,” broadly appealing flavor profiles are dominating the beverage alcohol market.
Lemonade Tea combines brand’s fresh-brewed iced tea with lemonade
July 5, 2017
Atlanta-based McAlister’s Deli added a new offering to its beverage menu just in time for the hottest month of the year. Combining two made-with pure cane sugar beverage favorites, Lemonade Tea is a blend of freshly brewed McAlister's Famous Tea and Lemonade, the company says.
Flavored malt beverage available through Labor Day
June 20, 2017
Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
Moosehead Breweries marks 150th anniversary with milestone label
June 16, 2017
The COOLERPACK is the newest edition to Heineken’s range of packaging configurations. Designed to pop open the top, fill the pack with ice and chill Heineken, the COOLERPACK also will keep consumers cool in the heat, driving incremental sales and profits for retailers who stock and display the innovative new item, it explains.
Korbel California Champagne, a brand of Guerneville, Calif.-based Korbel Champagne Cellars, is celebrating the spirit of summer with the release of its new, limited-edition bottle wrap inspired by the season.
Limited-edition Liquid Ice America available throughout the summer
June 2, 2017
New Hyde Park, N.Y.-based Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America.
Video series highlights grilling recipes featuring domestic beer brand
May 23, 2017
Miller Lite, a brand of Chicago-based MillerCoors, is partnering with renowned chef Aarón Sánchez to create original recipes for the summer grilling season.