Articles Tagged with ''summer releases''

As summer draws closer, many consumers daydream of sitting by the pool with a drink in hand, and that's exactly what those in the beverage industry are daydreaming of too.

Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.

Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.

Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.

Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.

As a tie-in with the sale of its Summer Ale, Narragansett Beer launched “The First Taste of Summer” photo contest.

As the economy improves, a majority of Americans are not returning to their pre-recession ways, according to Deloitte’s 2013 American Pantry Study.

 After a fun Memorial Day weekend filled with good company, food and beverages, it feels like summer has officially begun.  

 Domaine Chandon launched a limited-edition summer bottle for its Chandon Brut Classic sparkling wine.