With health and wellness continuing to drive trends, beverage brands are opting for simplicity, as more consumers are asking for loud and proud, single-note flavors.
The usage of vitamin D and K in combination bolsters immune support, while botanical extracts, such as acerola, beetroot and yerba mate, provide vitamins and antioxidants. Minerals such as zinc also are trending.
As consumers up their healthy lifestyles, they are searching for natural, clean label and non-GMO color products. Fact.MR estimates that the global natural food colors industry will reach $17 billion by 2031.
The numbers don’t lie — botanical ingredients are gaining favor in the food and beverage market. Interest in botanicals is on the rise for various reasons, which has only been boosted by the COVID-19 pandemic, experts note.