Real American Beer (RAB) announced it’s reached the 10-million-can milestone since launch 18 months ago, and unveiled a strategic relaunch of the brand positioning and partnerships.
In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s No. 1-selling beer, the company says citing retail and on-premise data.
Pabst Brewing Co., San Antonio, announced the launch of its new light lager: Pabst Light. Rolling out nationwide this April, Pabst Light delivers the quality and affordability that consumers have come to expect from the Pabst name, the company says.
With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says.