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Home » light beer

Articles Tagged with ''light beer''

Bud Light Lime and Orange

Bud Light expands citrus portfolio

Beer brand reformulates Bud Light Lime, releases Bud Light Orange
April 10, 2018

Bud Light, a brand of St. Louis-based Anheuser-Busch, is expanding the brand’s citrus portfolio with a reformulated Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavors in every sip, the company says. 


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Michelob Ultra 7 oz bottle

Michelob ULTRA releases new bottle size

7-ounce option opens drinking occasions for light beer brand
March 12, 2018

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.


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Corona 18 Pack - Beverage Industry

2018 Beer Report: Mexican beers continue to fuel import market

Investments help further import beer market
jessica Jacobsen
Jessica Jacobsen
March 8, 2018
The imported beer market has experienced volume and dollar sales growth during the past few years.
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Eazy Teazy was designed to appeal to craft beer consumers’ desire for easier-drinking, sessionable craft beers. (Image courtesy of Lakefront Brewery) - Beverage Industry

2018 Beer Report: Session beers offer more opportunities for craft beer

Small, hyper-local brewers continue to perform well for segment
jessica Jacobsen
Jessica Jacobsen
March 8, 2018
Craft brewers are turning to new product development to release more sessionable and flavorful brews.
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Michelob Pure Gold

Michelob Ultra announces Pure Gold

New beer launches with sports marketing partnership
February 26, 2018

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings. 


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Bud Light Logo

John Mayer joins Bud Light’s summer concert series

Concert to be live-streamed on brand’s Facebook page
July 18, 2017

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it will add another iconic name to the Bud Light Dive Bar Tour stage this summer: John Mayer. 


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Michelob Ultra partners with World Surf League

Light beer now exclusive beer sponsor of WSL events
April 10, 2017

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.


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Amstel XLight

Amstel introduces Amstel Xlight

March 1, 2017

Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says. The new product, which launched March 1 in Arizona, Texas, and Boston, Mass.,is available in six-pack bottles, 12-pack cans and bottles, and a 24-ounce single-serve can.  


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Bud Light

Bud Light to launch packaging redesign

Brand's first redesign in 8 years
March 15, 2016

Bud Light announced the first major overhaul of its visual identity in eight years as part of a larger brand evolution underway.


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Sapporo launches new packaging for light beer

Sapporo Asian beer in new 20.3-ounce light bottle
August 14, 2015

Sapporo USA announced the launch of new 20.3-ounce premium light packaging for its Sapporo Asian beer.


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