Brand partners with Dick Vitale for marketing campaign
March 15, 2023
Coors Light announced the launch of Coors-icles, non-alcohol beer-flavored popsicles for passionate college basketball fans. March is pure chaos, with busted brackets, buzzer beaters and nail-biting stress, that’s why Coors Light, the beer made to chill, introduced Coors-icles, non-alcohol beer-flavored popsicles, to make sure fans 21 and older stay chill when things get heated this March, it says.
Coors Light announced it will eliminate plastic rings from packaging globally, where Molson Coors owns brewing operations. To support the move to more sustainable packaging, Molson Coors Beverage Co., Chicago, will invest $85 million, enabling Coors Light to begin the transition to fully recyclable and sustainably sourced cardboard-wrap carriers later this year.
To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
Domestic beer brand will help cover adoption fees for 1,000 participants
February 4, 2020
Coors Light, a brand of Chicago-based Molson Coors Brewing Co., is encouraging consumers to skip the cheesy Valentine's traditions and spend the day with a fur-ever friend. The domestic beer brand will even help pay fees for 1,000 dogs adopted between 12 p.m. CT on Feb. 4 and 11:59:59 p.m. CT on Feb. 21.
Coors Light, Miller Lite combine to deliver flat sales to retail volume
August 2, 2016
London-based SABMiller plc and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors experienced a second quarter underlying net income decline of 3.8 percent to $468.8 million versus the same period in the prior year.
Full Court Refresh to invest $100,000 to refurbish basketball courts in four cities
March 29, 2016
For the third consecutive year, Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Miller Coors Brewing Co., and retired basketball player Kenny "The Jet" Smith, have teamed up to invest in communities across the country by refurbishing basketball courts, the company says.
Coors Light, Miller Lite gain market share in premium light beer segment
November 6, 2015
London-based SABMiller plc and Denver-based Molson Coors Brewing Co. reported that MillerCoors, a Chicago-based joint venture, experienced a net income decline of 8.6 percent to $344.4 million for the third quarter compared with the same period last year.
Coors Light Summer Brew infused with blend of natural citrus flavors
May 2, 2014
Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.