Ocean Spray Vodka-Cranberry Range set to hit shelves in early 2024
May 2, 2023
Absolut, a brand of New York-based Pernod Ricard USA, introduced the Absolut Vodka and Ocean Spray Vodka-Cranberry Range — a new ready-to-drink (RTD) line with Ocean Spray, Lakeville-Middleboro, Ma., building on the brands’ successful marketing partnership in the United States. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, this iconic collaboration will deliver one of America’s favorite serves with the new RTD line coming early 2024, the company says.
Ocean Spray Cranberries Inc., Boston, announced a collaboration with Atlantic Sea Farms, a women-run regenerative kelp aquaculture company, also local to New England, based in Maine, for ingredient use in Atlantic Sea Farms’ Cranberry Kelp Cubes. The sustainably grown kelp product further expands Ocean Spray's functional product and ingredients portfolio.
Initiative aims to bring people together in support of teachers, school staff and children
October 18, 2021
Middleborough, Mass.-based, agricultural cooperative Ocean Spray, in partnership with actor, director and cookbook author Jesse Tyler Ferguson, launched the hashtag #BetterTogether initiative in support of the national campaign No Kid Hungry.
Sabor Único. Bueno Para Todos aims to educate Hispanic audience on benefits of cranberries
October 19, 2020
Ocean Spray Cranberries Inc., Boston, unveiled its first national Hispanic marketing campaign: Sabor Único. Bueno Para Todos, highlighting the brand's commitment to connecting farms to families and introducing the cranberry superfruit to new audiences.
Juice brand adds Pure Tart Cherry, Pure White Grapefruit and Pure Concord Grape
December 9, 2019
Boston-based Ocean Spray Cranberries Inc., the agricultural cooperative owned by more than 700 cranberry farmers, announced the addition of three new unsweetened juices in its Ocean Spray Pure Fruit Juice portfolio along with redesigned packaging being distributed throughout Walmart stores across the country this month.
Elizabeth Lee, two partners founded company in 1930
March 8, 2019
Ocean Spray, Lakeville-Middleboro, Mass., values its deep-rooted legacy of powerful women in the workplace. On International Women's Day, the farmer-owned cooperative is sharing its belief that teams are stronger with a diversified workforce.
In collaboration with the National Breast Cancer Foundation (NBCF), Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is supporting breast cancer awareness by Picking Pink Cranberries for a Purpose, during the first harvest of the season, the company says. The first-ever pink cranberry harvest featured approximately 79 million cranberries, including real pink cranberries and a National Breast Cancer Foundation Inc. ribbon made from approximately 15.5 million pink cranberries, it adds.