As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.
For the second consecutive year, The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water is the No. 1 beverage in the United States, by volume.
First impressions and drawing consumers in through vibrant packaging, eco-friendly shapes, smaller pack sizes and tactile experiences are galvanizing the beverage market.
The brand’s packaging engineering team developed a new process to provide the PET bottle with the same “pop” sound that consumers hear when opening a glass bottle of Snapple.
Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, announced the introduction of a 700-ml bottle made from 100 percent food grade recycled plastic (rPET), excluding its label and cap, which are recyclable but not made from rPET. The new package is available starting this month on retail store shelves in North America, the company says.
Snapple released new PET versions of its iconic glass bottle. However, when the brand decided it was time to make the change, it was faced with a dilemma.