Seattle-based The Original House Wine (HOUSE WINE), kicked off the fifth year of partnership with the Human Rights Campaign (HRC), the nation's largest LGBTQ+ advocacy organization. To celebrate, HOUSE WINE has added two new products to its rainbow lineup— Rainbow Rosé Frozé Pouch and a Rainbow Sparkling Rosé Bottle.

The Wine Group announced the launch of Lemonade Stand at Main & Vine, a new line of wines blended with natural flavors of freshly-squeezed lemonade and ripe sun-kissed fruit, it says.

Italian wine brand Santa Margherita announced the launch of its latest innovation: Santa Margherita Rosé. 

Fresh Vine Wine Inc. released its 2021 Vintage of “Better For You” Rosé Wine. 

Donae Burston, founder and CEO of La Fête Wine Co., Miami, announced that Chris Paul (CP3), Phoenix Suns point guard and 11-time NBA all-star, has joined the La Fête Wine Co. family as an equity partner. Founded in 2019 as a fresh, modern and inclusive wine brand geared toward drinkers of all backgrounds, Paul joins the company at a time of extraordinary growth, the company says.

Prestige Beverage Group announced the addition of Prosecco Rosé D.O.C to its line of Astoria Italian wines available in the United States.

Rosé All Day introduced a 3-liter boxed variety, with each box equaling four bottles of wine. 

Building on its success of MYX Fusions Moscato and Sangria, MYX Beverage LLC has entered the lower-calorie and low-alcohol wine segment with the release of MYX Light Chardonnay and MYX Light Rosé. 

Constellation Brands Inc., Victor, N.Y., has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé ― a brand created to cater to diverse drinkers who share common interests across travel, food, experiences and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030, it says.

Maison No. 9  announced the launch of a new vintage and all-new merchandise. Packaged in a 750-ml bottle, the 2020 vintage has a new look, including an updated logo and color scheme.