Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.
Innovation exclusively available at Kroger, Q Mixers website
November 30, 2021
Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.
In the midst of COVID-19, the $32 billion carbonated soft drink category has been seeing rising dollar sales as consumer thirst for nostalgia. To continue growing market share, new flavors, mixed variety packs and healthier choices can appeal to consumers
Q Mixers unveiled a packaging rebrand that will extend beyond its packaging to also be featured across its website, social media and other consumer touchpoints.
The $30 billion carbonated soft drinks category continues to innovate by offering consumers more flavor choices and mixed variety packs. Up-and-coming flavors include blood orange and cucumber.
Madison Chemical offers DART 444, a chlorinated, moderately alkaline detergent designed as a one package, general-purpose foaming cleaner that performs well in hard or soft water.