Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.
2 Towns Ciderhouse announced its The Bad Apple now is available in four-packs of 12-ounce cans in 15 U.S. states for the first time since its original launch in 2010. The Bad Apple is sold in 500-ml bottles, on draft, and now 12-ounce cans.
Austin Eastciders announced the launch of Austin Eastciders Imperial Gold Cider, a new indulgent and high impact cider featuring crisp, bold flavor and 8.3% ABV, it says.
Blake’s Hard Cider (BHC) released Celebration Mode, a mixed 12-pack comprised of BHC’s newest flavors, which is available across BHC’s 28-state distribution footprint. BHC’s Winter edition Celebration Mode features American Apple Imperial Style, Peach Party, Mule de Pomme and Grand Cherry.
Just in time for spooky season, Angry Orchard is launching limited-edition mini kegs filled with a seasonally inspired hard cider that typically only can be purchased at the brand's Orchard in New York’s Hudson Valley. Dressed up in custom graphics featuring haunted versions of Angry Orchard’s iconic Orchard, these mini kegs are available to ship directly to drinkers across the country.
Semi-sweet American Apple is one of many fall releases
September 13, 2022
Armada, Mich.-based Blake’s Hard Cider (BHC) recently added American Apple to its portfolio of core hard ciders. The semi-sweet craft cider is an imperial style, the first of its kind at BHC.
Brand introduces a new taste for fall, made with real squeezed apples in sparkling and spiked varieties
September 6, 2022
Newton, Mass.-based Spindrift, the sparkling water and hard seltzer brand made with real squeezed fruit, announced the release of its first-ever seasonal offering: Spiced Apple Cider. Spindrift’s seasonal debut of Spiced Apple Cider is lighter and a more real-tasting version of the traditional fall flavor, it says
Michigan-based Blake’s Hard Cider is setting out to expand hard cider’s drinking occasion beyond the fall months through its new products and territory expansion.