Michigan-based Blake’s Hard Cider is setting out to expand hard cider’s drinking occasion beyond the fall months through its new products and territory expansion.
In the U.S. beer market, the competition remains fierce as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.