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Home » sports marketing

Articles Tagged with ''sports marketing''

BioSteel_Bedard_900.jpg

BioSteel signs up-and-coming hockey star Connor Bedard

Bedard to be featured alongside #TeamBioSteel athlete Connor McDavid
August 9, 2022

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 


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Skrewball Peanut Butter Whiskey

Skrewball Peanut Butter Whiskey inks deal with Buffalo Bills

September 15, 2021

As football season gets underway, Skrewball Peanut Butter Whiskey has inked a deal as the “Official Whiskey of the Buffalo Bills.” 


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Gatorade unveiled BOLT24

2021 State of the Beverage Industry: Weight control, sports beverages growing steadily

Most fitness beverage subcategories see notable growth
Sarah Graybill
Sarah Graybill
July 1, 2021
The sports drinks category saw a 15.6% growth over the year prior, which experts note likely is due to increasing consumer focus on health and wellness in recent years.
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BIG 3

Monster Energy named official energy drink of BIG3

BIG3 players, coaches will be featured in Monster Energy POS promotions
March 31, 2021

BIG3, a three-on-three pro basketball league founded by Ice Cube featuring All-Stars, Hall of Famers and World Champions, announced Monster Energy as the official energy drink of the league. 


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49ers and Peet's Coffee

Peets Coffee, San Francisco 49ers release Faithful Blend

All-star coffee, football team bring la pura vida with acidity, sweetness
January 8, 2021

Bay area favorites Peet’s Coffee and the San Francisco 49ers teamed up to celebrate their faithful fans with a new limited-edition coffee blend, Faithful. Crafted by Peet’s, the Faithful Blend  embodies the same confidence, strength and spirit the team has when on the field.


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X2 Performance Drink

X2 Performance Drinks

December 29, 2020

NBA Champion Kawhi Leonard partnered with X2 PERFORMANCE to launch its fitness supplements.


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1800 Tequila

1800 Tequila, Los Angeles Rams team up

1800 Tequila named official tequila of football franchise
December 4, 2020

As two heritage brands, 1800 Tequila and the L.A. Rams have teamed up as official partners with sweepstakes, merchandise, tailgates and more.


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Pepsi NFL

Pepsi connects with fans from afar

Made for Football Watching campaign brings fans together
October 15, 2020

Pepsi’s Made for Football Watching multi-channel media campaign aimed to connect to fans from all over the world who watch the game from their homes by providing digital interactive features, activities and game-watching supplements to this year’s NFL watch experience.


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Mondavi Wines

Woodbridge by Robert Mondavi Wines official wine of Los Angeles Dodgers

Wine featured at stadium and digital partnerships
October 9, 2020

The multi-year partnership between Woodbridge by Robert Mondavi Wines and the Los Angeles Dodgers features in-market activations, digital partnership extensions and branding elements at Dodger Stadium.


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plant-based ingredients
R&D Feature

Consumers demand higher performance from beverages

Performance beverages must deliver more taste, functionality
Sarah Graybill
Sarah Graybill
September 24, 2020
As consumers place greater emphasis on health and wellness, performance beverages are adding more to their arsenal. From lower sugar, to better flavor and increased functionality, consumers demand that performance beverages outperform their former selves.
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