Articles Tagged with ''sports marketing''

New Amsterdam Vodka

New Amsterdam Vodka teams with NHL

Vodka brand to be featured in NHL programming, premier events
October 1, 2018

New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. 


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Sparkling ICE NHRA

Sparkling Ice announces NHRA Leah Pritchett sponsorship

Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 


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Michelob Pure Gold

Michelob Ultra announces Pure Gold

New beer launches with sports marketing partnership
February 26, 2018

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings. 


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Caribou Coffee introduces Bold North Blend

New coffee leads up to Super Bowl LII in company’s hometown
November 21, 2017

Minneapolis-based Caribou Coffee introduced new Bold North Blend. This full-bodied dark roast was created as a tribute to the northern spirit, the company says. The Bold North Blend was designed for the thousands of football fans flocking to Minnesota for Super Bowl LII, taking place Sunday, Feb. 4, 2018, at U.S. Bank Stadium in Minneapolis, it adds.


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California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps
November 14, 2017
As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.
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Birra Moretti Bocce

Birra Moretti announces fall marketing program

Campaign pairs beer, bocce
September 6, 2017

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall. 


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