Articles Tagged with ''sports marketing''

Michelob Ultra announces Pure Gold

New beer launches with sports marketing partnership

February 26, 2018

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings.

Sports partnerships flourish in beverage industry

Brew Dr. Kombucha partners with Portland Trail Blazers

Barbara Harfmann

February 16, 2018

Today, more and more sports teams are recognizing the value of partnering with beverage companies large and small.

Samuel Adams was named the Official Beer of the Boston Red Sox - Beverage Industry

Beverage brands launch sports marketing partnerships

Samuel Adams, Core Power, Coors Light introduce beverage marketing campaigns

February 16, 2018

Several brands recently announced new sports marketing partnerships and corresponding beverage marketing campaigns.

Caribou Coffee introduces Bold North Blend

New coffee leads up to Super Bowl LII in company’s hometown

November 21, 2017

Minneapolis-based Caribou Coffee introduced new Bold North Blend. This full-bodied dark roast was created as a tribute to the northern spirit, the company says. The Bold North Blend was designed for the thousands of football fans flocking to Minnesota for Super Bowl LII, taking place Sunday, Feb. 4, 2018, at U.S. Bank Stadium in Minneapolis, it adds.

California Farms Art Installation Beverage Industry

Beverage brands reach consumers where they are

Brands launch out-of-home campaigns, on-premise attractions, mobile apps

November 14, 2017

As the winter months approach, beverage brands have announced marketing campaigns to reach consumers where they are, whether that's on-premise, on their phones or in the car.

Lime-A-Rita NFL Beverage Industry October 2017

Beverage brands launch fall marketing campaigns

Lime-A-Rita, Mountain Dew announce sports marketing initiatives

October 13, 2017

Heading into fall, beverage brands are announcing new marketing campaigns, several benefiting from sports marketing efforts.

Birra Moretti announces fall marketing program

Campaign pairs beer, bocce

September 6, 2017

Birra Moretti, a brand of Five Points Trading Co., a division of White Plains, N.Y.-based Heineken USA, announced it is teaming up with Bocce, Italy’s beloved pastime, to encourage legal-drinking aged consumers to come together and enjoy two Italian classics with friends, family and fellow patrons at their favorite local bar, at home or at other outdoor social gatherings this fall.

Heineken announces sponsorship of ICC matches in the US

Announces bigger program for 2017

May 4, 2017

This July, White Plains, N.Y.-based Heineken USA is bringing soccer fans closer to game.

Tecate announces Fight Every Night social media, video campaign

Integrated campaign includes sweepstakes, mobile app

February 24, 2017

Tecate, a brand of White Plains, N.Y.-based Heineken USA, announced that May 6 is the long-awaited fight between Canelo Alvarez and Julio Cesar Chavez Jr. To enable the brand’s legal-drinking-age (LDA) boxing fans the chance to experience the excitement without stepping foot inside the ring, Tecate is giving consumers the chance to win a knockout lineup of prizes, including tickets to the big match, with its integrated Fight Every Night promotion from March 1 leading up to the fight, the company says.

PepsiCo's LIFEWTR hosts Art After Dark experience during Super Bowl Week

Starbucks partners with iPayYou to accept Bitcoin payment

February 15, 2017

PepsiCo’s new premium bottled water brand LIFEWTR partnered with traveling night club, Club Nomadic, for Super Bowl 2017. On Feb. 3, during Super Bowl Week in Houston, the brand hosted “Art After Dark,” an entertainment experience fusing music, technology and art, the company says.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.